Is it really! SEO is dead, but SEO that focuses on rankings for the most highly sought after keywords in any given space is most definitely dying. This doesn't mean that you have to settle for keywords that receive few searches. It just means that you have to broaden your horizons and see the big picture in the field of SEO.
We see tons of opportunities for fixing the site in general so that it will work better for both their users and the search engines. They are almost always so focused on their "money phrases" that they completely neglect many areas of their site. Instead they put their special phrase on every page and never research the thousands of others that are being typed into search engines every day.
Content for Content's
Another trend I've been seeing a lot lately is the creation of content simply for the sake of creating content. What's that all about? SEOs certainly throw the words "good content" around a lot, but why is it that nobody seems to know what that means? We now have a whole industry of companies who will allegedly write "good content" for you. Worse, there are even some that will rent you content! good content has nothing to do with the history of your products. Nor is good content a bunch of madlib spam pages where you simply substitute keyword phrases from one page into the other. Good content is not stuff you write for the search engines.
Good Content for Search Engine
Good content is unique. Really and truly unique. It is creative ideas that simply popped into your head which nobody else in your space has thought of yet. The key to good content is creativity. Unfortunately, creativity itself seems to be a dying art. Being creative isn't looking at what your competitor is doing and copying them. It's being a leader, not a follower. It's having your own voice and your own opinions and expressing them, regardless of what others might think. It's pouring your heart and soul into your website, not looking for the next quick fix. And it's making your site the best it can be for your site visitors and the search engines. It's what brings targeted traffic to our own site for thousands of phrases, and it's what will help your site gain traffic for whatever phrases relate to it. But it's not easy, and it's not fast. And it can't be done with the flick of a switch.
SEO Goals
If you are not getting high ranking for your exact phrase, don't call or email any SEO company. Instead of calling, you need to watch your goals again. No SEO company in the world will be able to help you unless you are ready to forget about what you think you want, and learn more about what you really need. Read that last sentence again until you really understand it. Forget about what you think you want, and learn more about what you really need.
beware of SEO companies who will tell you what you want to hear and remember, there are plenty of SEO companies that will say they can do whatever you want them to do. You want to be 1st for "Seo Services"? Sure, no problem. They will happily take your money, do some work, and promptly get no results. Don't blame them though – they were just telling you what you wanted to hear.