Using frequent posts on
Blog or Forum or webpage to
drive the search engines to your site (
SEO).
It's no secret that blogs are great for helping to boost your seo rankings. You can use a blog to get a new site ranked quickly and ahead of your main site if you are dedicated to posting on a frequent basis.
While the main goal of your blog may be to express your thoughts, talk back to your customers or as a vehicle to promote your product or services, there is another critical element to blogging.
Search Engine Optimization
Because of the frequency of active blogs (daily - or at least 5 times a week) the search engines have put high weight on blogs that are focused and tend to stay on topic.
It's the freshness of content that a search engine is crawling and rewarding to the blogs. The ideal situation is that the blog would provide for tiny snippets of information that over time build up to a greater whole.
But the most overloooked elements of a blog is that once you've established a frequent pattern of posting and you have the Googlebot coming to your site or blog every few days, you can then use that to link to other sites, sub-domains or any deep links that you need to get crawled. While most blog postings may not have direct links to any sites in particular, you could always format your blog with some permanent links on the side.
Another mistake made by many blogger is that they do not realize that you can optimize your blog. True, most blogs only have a few areas, namely the "home" page and the "archive" page. But depending on the tool being used to post the blog, there are some places where you can take advantage seo-wise.
The title of your blog should be thought of as a headline - grab the reader's attention - but also be sure that your blog title is also what gets archived - that way your titles can become search queries as well.
While the main objective of a blog should be to get your message out, don't forget to take a little time for SEO and you should see your efforts payoff in the search engine results pages.