Creating a Press Page

Like RSS feeds, a press page is very helpful for making information about a company readily available and useful to the media.  If journalists and editors can easily access information that is relevant to their needs for articles, they are much more likely to utilize that information than if the data they access is incomplete or not centrally located.  Also, personalization settings are very helpful to members of the media to present them with information according to what categories are of interest to them.  Website press sections:

•    Allow easy access to press release archives, which should be categorized and organized according to the dates of their release and topic of the information included; a searchable archive is especially helpful

•    Creates easy and fast access to information, events, and news about the company

•    Increases visibility on search engines by providing another page that a search can hit

•    Gives a modern and innovative style to the website and, therefore, to the company

Press Release Keywords

Through utilization of Search Engine Optimization (SEO) within press releases, the number of hits a website will attract from a search engine is greatly increased through SEO.  Likewise, the number of hits distributed press releases, which should each contain a link to the website, is increased by SEO.  Therefore, placing keywords in press releases is an invaluable tool in attracting viewers to a website. 

Search engines have become an incredible aspect of marketing and news access.  Press releases that include keywords are found through search engines by website owners, journalists, and bloggers alike, allowing these people to find, access, and pass on the information included in the press release.  In order to take advantage of this situation, a press release should be written with the intent of creating interest and triggering action.  Interesting press releases are picked up by journalists, bloggers, and website owners and used as content for articles, linked to relevant websites, and dispersed throughout the Internet.  Press releases that utilize SEO can greatly increase a website’s viewing, making SEO of press releases a very efficient investment.  SEO costs very little compared to the amount of advertising it provides.

Of course, keywords should not be written into press releases as obvious keywords.  They need to flow in the content of the press release and not lead to awkward reading for journalists and viewers.  The point of keywords is to create hits from search engines and, therefore, increase website traffic, but not to stand out to readers as add-in words.  Using keywords in titles of the press releases is an especially effective utilization of keywords.  Placing keywords in the first paragraph of the press release is also a helpful tool, as is making a link out of a keyword.